EBG was a proud sponsor of Broadway League’s “Biennial Event” – a conference that gathers the best and brightest of the entertainment industry in Fort Lauderdale to discuss and strategize around the future and continued growth of Broadway.
Over the course of several days, attendees heard from speakers representing some of the top entertainment brands including Disney Theatrical Group, the Cavaliers, Legends and Mashable – to name a few. Each organization presented distinctive, creative and out-of-the-box thought leadership focused on audience engagement and ways to create a positive, memorable experience.
The conference also addressed pressing issues facing the industry – especially mobile technology, and the proactive steps organizations are taking to catch-up and plan for the future.
Overall, the sentiment of the conference was positive and hopeful. Stephanie Baker, CMO at EBG, commented on her experience as an attendee stating: “It feels like the industry is primed and ready for continued growth and innovation, and EBG is excited to help Broadway and its partners take things to the next level.”